Lunges Cookie Policy

1. Introduction

Lunges Apparel LLC (“Lunges,” “we,” “our,” or “us”) uses cookies and similar technologies on the website www.lunges.club (the “Site”) to enhance user experience, analyze traffic, personalize content, and ethically support our marketing strategies.

This Cookie Policy explains what cookies are, how we use them, and how you can manage them in accordance with your preferences and rights, under the Florida Digital Bill of Rights (FDBR) and other applicable data protection regulations in the United States.

 

 

2. What Are Cookies?

Cookies are small text files that a website transfers to your device (computer, tablet, or mobile phone) to remember information about your visit, such as your preferred language, time zone, items added to your shopping cart, or browsing settings.

There are first-party cookies (installed directly by Lunges) and third-party cookies (placed by external providers such as analytics platforms or advertising networks).

 

 

3. Types of Cookies We Use

a) Strictly Necessary Cookies
These cookies are essential for the basic operation of the Site. They enable functions such as secure login, user authentication, and shopping cart management.

  • Examples: session_id, secure_cart_token, OptanonConsent

  • Duration: Deleted when you close your browser.

  • Purpose: Ensure the Site functions properly.

b) Functional Cookies
These cookies remember your preferences and improve personalization. Without them, some features may not function correctly.

  • Examples: user_locale, currency_pref, display_mode

  • Duration: Session-based or persistent (up to 12 months).

  • Purpose: Personalize content and remember user settings.

c) Performance Cookies
These cookies help us understand how visitors use the Site, which sections are most popular, and how we can improve navigation. All information collected is aggregated and anonymous.

  • Examples: Google Analytics (_ga, _gid), Hotjar, Clarity

  • Duration: Up to 13 months.

  • Purpose: Statistical analysis and performance optimization.

d) Marketing or Targeting Cookies
These cookies are set by our advertising partners and may be used to display relevant ads on other platforms based on your interests. They do not store personal information directly but identify your browser or device.

  • Examples: Meta Pixel (_fbp), TikTok (_ttp), LinkedIn Insight Tag, Pinterest Tag, Google Ads (_gcl_au)

  • Duration: Up to 13 months.

  • Purpose: Deliver more relevant advertising and measure campaign performance.

 

 

4. Consent and Preference Management

Upon your first visit to the Site, a cookie banner will appear requesting your consent. You can:

  • Accept all cookies,

  • Reject all non-essential cookies, or

  • Manage your preferences individually through our Privacy Preference Center, available anytime at the bottom of the page.

You can also configure your browser to delete or block cookies. However, please note that some features of the Site may not function properly if you reject essential cookies.

 

 

5. Third-Party Cookies

We may allow third parties to place cookies on our Site for analytical or advertising purposes. These third parties (such as Google, Meta, TikTok, Pinterest, or LinkedIn) are responsible for their own data processing practices and apply their own privacy policies.

Lunges does not control and is not responsible for the use of cookies or data processing by these third parties. We recommend reviewing their policies directly:

 

 

6. User Rights (Florida Digital Bill of Rights)

If you reside in Florida, you have the right to:

  • Opt out of the sale or sharing of your personal data.

  • Object to the use of your data for targeted advertising or profiling.

  • Request access to or deletion of personal information collected through cookies.

To exercise these rights, you may contact us at support@lunges.club or use the “Privacy & Personal Data” form available on the Site.

 

 

7. Changes to This Cookie Policy

We may update this policy to reflect changes in our practices or legal requirements. The most recent version will always be available on this page, with the latest update date indicated below.

 

 

8. Contact

For any questions regarding this Cookie Policy or how Lunges protects your privacy, please contact us at:
📧 support@lunges.club
📍 Lunges Apparel LLC
7901 4th St N Ste 300, St. Petersburg, FL 33702, United States