Privacy Policy

Entity: Lunges Apparel LLC, registered in the State of Florida, United States
Employer Identification Number (EIN): 32-0704210
Registered Address: 7901 4th St N, Suite 300, St. Petersburg, FL 33702, USA
Email: support@lunges.club

 

 

1. Identity and Contact Information of the Data Controller

The data controller responsible for processing your personal information collected through the website www.lunges.club (the “Site”) is Lunges Apparel LLC (“Lunges,” “we,” or “our”).
This Privacy Policy also applies to all sales and services provided through our e-commerce platform and physical stores.

 

 

2. Scope of Application

We collect and process personal data in connection with the operation of our Site, the purchase of products, customer relationship management, marketing, and business operations.
If you reside in the State of Florida (USA), you are granted additional rights under the Florida Digital Bill of Rights (FDBR).

 

 

3. Categories of Personal Data, Legal Basis, and Purpose of Processing

Depending on the services provided and your browser or device settings (such as cookies), Lunges may collect and process the following categories of personal data:
Name, surname, email address, postal address, phone number, photographs (with explicit consent), payment details, purchase history, shopping preferences, interests, occupation/industry, special dates, browsing behavior, connection logs, and other similar information.

We process your personal data based on the following legal bases and purposes:

Legitimate Interest:

  • To respond to inquiries submitted via our “Contact Us” form.

  • To allow you to create a personal account and purchase products online.

  • To ensure the security of transactions and prevent fraud or payment defaults.

  • To manage and optimize our customer relationship.

  • To produce statistics and improve our services.

  • To comply with our legal or regulatory obligations.

Performance of a Contract:

  • To manage online orders, deliveries, applicable warranties, and post-purchase inquiries.

Prior and Explicit Consent:

  • To send newsletters, invitations, and marketing communications.

  • To create customer profiles based on your preferences and combine data with our social media partners for personalized advertising.

  • To enable live chat functionality and other specific cookies.

 

 

4. Data Disclosure to Third Parties

We do not disclose or share your data with third parties without your consent, except in the following cases:

  • Business partners who collaborate with Lunges or provide services on our behalf.

  • Service providers (data processors) who process data strictly under our instructions and are bound by confidentiality and legal compliance.

  • Social media partners, for the creation of profiles or personalized advertising campaigns.

  • Public or judicial authorities, where disclosure is required by law, regulation, or court order, or to protect Lunges’ rights.

 

 

5. User Rights (Including Florida Residents’ Rights)

You have the following rights under applicable data protection laws:

  • Right of Access: Request information about the personal data we hold.

  • Right to Rectification: Correct inaccurate or incomplete information.

  • Right to Erasure: Request deletion of your data when no legitimate reason exists to continue processing it.

  • Right to Data Portability: Obtain your data in a structured, commonly used, and machine-readable format.

  • Right to Object or Restrict Processing: Object to processing for specific reasons.

  • Right to Withdraw Consent: Withdraw consent at any time (for example, for marketing purposes).

For Florida Residents (FDBR):
You also have the right to opt-out of:

  • The sale of your personal data;

  • The processing of your data for targeted advertising or profiling;

  • The collection of biometric data, including facial or voice recognition.

To exercise any of these rights, please contact us via clientservices_us@lunges.com or through our “Privacy & Personal Data” form available on the Site.
We will respond to your request as soon as possible, and within the maximum period required by law (up to 45 days, extendable by 15 days if necessary).

If you reside in Florida and believe your data has been misused, you may file a complaint with the competent Florida authority.

 

 

6. Data Retention

We retain your data only for as long as necessary to fulfill the purposes for which it was collected or as required by law, whichever comes first. Examples include:

  • Contact forms: retained while processing your request, then deleted.

  • Customer accounts: data retained while active; after five (5) years of inactivity, we will request confirmation to keep it. If no response is received, the account will be closed and data deleted.

  • Orders: retained for the duration of any legal or accounting obligations.

  • Financial data: securely stored during payment processing; retained 3–5 years in case of payment issues.

  • Cookies and logs: stored in compliance with applicable law, typically for no longer than 12 months.

 

 

7. Sensitive Data and Minors

  • Under Florida law, “sensitive data” includes racial or ethnic origin, religious beliefs, health information, sexual orientation, biometric data, or precise geolocation. Lunges only processes such data with your explicit prior consent.

  • We do not knowingly collect personal data from minors under 18 years of age without parental consent. If such data is discovered, it will be promptly deleted.

 

 

8. International Data Transfers

If your data is transferred outside the United States (e.g., to a service provider or affiliated entity), we apply appropriate technical and organizational safeguards to ensure your data remains protected under applicable legal frameworks.

 

 

9. Data Security and Breach Notification

We implement industry-standard technical and organizational measures to prevent accidental destruction, loss, alteration, or unauthorized access to your data.
In the event of a data breach involving your personal information, and as required by law, we will notify you and the relevant authorities within the legally defined timeframe.

 

 

10. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance the user experience, analyze site usage, and personalize content.
By using the Site, you consent to the use of cookies. You may manage or disable cookies in your browser or via our cookie settings panel at any time.

 

 

11. Updates to this Privacy Policy

We may update this Privacy Policy periodically. Any updates will be posted on this page, and significant changes will be clearly communicated.
We encourage you to review this policy regularly.

 

 

12. Additional Information for Florida Residents

Under the Florida Digital Bill of Rights (FDBR), you will not be discriminated against for exercising your privacy rights.
This means Lunges will not deny you access to our Site, alter prices, or limit services because you choose to exercise these rights.

 

 

13. Cookies & Tracking Technologies

Our website uses cookies to enhance functionality, improve navigation, and deliver personalized experiences.
You may choose to disable cookies in your browser at any time. However, some features of our site may not function properly without them.

Types of cookies we use:

  • Essential cookies: required for website functionality.

  • Performance cookies: used for analytics and performance monitoring.

  • Functional cookies: allow personalization and user preferences.

  • Marketing cookies: used with consent for promotional purposes.

 

 

14. International Orders

Lunges ships worldwide.
International customers are responsible for any customs duties, taxes, or import fees imposed by their local authorities.
We ensure that all orders are packaged and shipped with precision and care, reflecting the brand’s dedication to quality.

 

 

15. Returns & Exchanges

We accept returns on eligible items within 14 days of delivery, provided they are unworn, unwashed, and in their original packaging.
Customized or personalized items are final sale and not eligible for return.
For full details, please refer to our Return Policy page.

 

 

16. Limitation of Liability

Lunges LLC shall not be held liable for indirect, incidental, or consequential damages arising from the use of our website or products.
While we ensure the highest standards in production and service, the brand shall not be responsible for events beyond its reasonable control, including shipping delays or technical issues.

 

 

17. Governing Law

These Terms and Privacy Policy are governed by the laws of the State of Florida, United States, without regard to its conflict of law principles.
Any disputes shall be resolved through arbitration or in the competent courts of Florida.

 

 

18. Updates to this Policy

We reserve the right to update or modify these Terms and Privacy Policy at any time.
Changes will be reflected on this page with a revised effective date. Continued use of our site constitutes acceptance of those changes.

 

 

19. Contact Us

For any inquiries regarding your data, purchases, or this policy, please contact:
📩 support@lunges.club
🏛️ Lunges LLC, Registered in the State of Florida, United States